August 18 - 22 2027 | Porto, Portugal

The Practice Performance Blueprint

“Successful practices aren’t built by working harder. They’re built by creating systems, developing people, and making decisions based on facts- not emotions”

Being an excellent clinician inspires confidence. Being well liked earns you a pleasant office. Neither one, on its own, keeps a practice alive. That requires leadership. And it’s time to step up.

In the past 20 years, private practice ownership has dropped by 14%.¹ The dental practices disappearing from the landscape today are not, by and large, failing because of bad dentistry - they're being absorbed, consolidated, or quietly wound down because the owner never built the systems that let a business run on more than the doctor's personal energy.

Your clinical ability and personal charm might keep both your patients and your employees smiling, but only leadership - the deliberate work of defining a vision, building culture, installing operational systems, and knowing your numbers - can create a business that is durable and dependable with the ability to grow.

The joint ADA HPI / ADHA / DANB report on dental workforce shortages² identified the chronic, non-pandemic drivers of hygienist departure as negative workplace culture, insufficient compensation, lack of growth opportunity, inadequate benefits, feeling overworked, and communication failures in the practice environment - and note that four of those six are directly within a practice leader's control. In any given month, four out of ten dental practices are trying to hire dental assistants or dental hygienists³.

The practices that thrive in the next decade will be the ones run by dentists who made the mental shift from "I own a job" to "I lead a company." That shift is not a personality trait. It's a set of learnable systems - and it starts with leading yourself first.

Julie Koljonen is a successful dental entrepreneur with over 40 years of experience in the field.  Her work started as a hygienist, then a Patterson sales rep, and now she thrives as a co-owner and manager of several dental offices.  Her varied experiences provide insight into all aspects of Dental Practice Management, and created The Practice Performance Blueprint to guide dentists at all stages of their careers toward success and fulfilment. According to Julie “Successful practices aren’t built by working harder. They’re built by creating systems, developing people, and making decisions based on facts- not emotions.”

Our long weekend program will combine 8 hours of continuing education with Brilliant Dental Continuing Education’s bespoke experience in Porto, Portugal. Mornings are for learning, and in our afternoons and free day we’ll be experiencing the best of the city with private tours, a feast of Portuguese food culture, and a day trip to the Douro Valley for a wine experience. Relax at your 5 star accommodation in the city center and let us show you the best of Portugal’s beloved Norte region.

Key Information

  • Wednesday August 18th - Sunday August 22nd 2027

  • 4 Nights in a 5* Hotel (Hilton Curio collection)

  • 8 hours of in-Person CE credit

  • Meals and activities included

    • Hotel breakfast every day

    • Welcome dinner

    • Guided Porto walking tour

    • Trip to coast Matosinhos

    • Excursion to Douro valley with lunch, private vineyard tour and port blending experience

    • Private wine dinner prepared by 2-star Michelin chef

  1. American Dental Association Health Policy Institute. (2025). Practice ownership trends in dentistry: A new look at old data [Research brief]. American Dental Association. https://www.ada.org/resources/research/health-policy-institute/dental-practice-research

  2. American Dental Association Health Policy Institute, American Dental Assistants Association, American Dental Hygienists' Association, Dental Assisting National Board, & IgniteDA. (2022). Dental workforce shortages: Data to navigate today's labor market. American Dental Association. https://www.ada.org/-/media/project/ada-organization/ada/ada-org/files/resources/research/hpi/dental_workforce_shortages_labor_market.pdf

  3. American Dental Association Health Policy Institute. (n.d.). Dental workforce shortages [Webinar summary]. American Dental Association. https://www.ada.org/resources/research/health-policy-institute/dental-practice-research/dental-workforce-shortages

Trip Schedule

We’ve planned a trip that balances learning & fun activities, as well as enough free time to explore the city. We’re confident you’ll love it.


3PM: Check-in at Hilton Cénica Hotel

Evening: Welcome Dinner

Wednesday 18th August


Daytime: Excursion to Douro Valley with Private tour of historic vineyard, bespoke port-blending experience and lunch

Thursday 19th August


Friday 20th August

9am - 1pm: Lectures & Learning

Afternoon: Guided walking tour of Porto


9am - 1pm: Lectures & Learning

Afternoon: Excursion to coastal Matosinhos

Evening: Yeatman Wine dinner

Saturday 21st August


Sunday 22nd August

Checkout at 12 noon


Accommodation & Pricing

Our guest will be staying in the exquisite 5-star Hilton Cénica Hotel, part of the Curio collection. This stunning hotel on the site of an old theatre and lovingly renovated in 2024 is a taste of elegance a stone’s throw from the heart of bustling Porto. Offering luxurious rooms, breakfast included every day, a gym and spa for guests, and a dedicated breakout room for learning, we’re confident you’ll love it.

To keep this trip intimate, we have reserved just 10 rooms to ensure that every learner has a memorable and boutique experience. While we can guarantee you’ll have a great time travelling solo, Porto is a fantastic city to experience with a partner or friend, and so we we’ve priced our +1 supplement very reasonably. Spouses, travel buddies, partners in life/crime are most welcome and we have a special selection of suggested for activities for +1s while the dentists are learning.

We also have special pricing for two dentists sharing a room. Whether you’re a dynamic dentist couple duo, or you’re reliving your dental school glory days with an old friend, we’ve got you covered.

Rooms with a both Queen-sized bed or two twin beds are available, just let us know once you book.


Single Occupancy Room

$4000 / person


Add a guest to your room

+ $2000


Two Dentists Sharing

$3500 / person


Tax Deductions

As a necessary work-related expense, travelling for continuing education is an eligible tax deduction. We will provide all of our learners with an itemised invoice that breaks down the headline price into line items including the cost of the CE and accommodation (normally 100% deductible) as well as food and entertainments (typically 50% deductible) so you can account for the trip accurately and fairly. We recommend you seek advice from a qualified accountant if you have specific questions.

What You'll Learn

With 8 hours of in-person person learning spread across two mornings, the course in practice leadership will provide you with the tools needed to transform your practice and lead it to success.

Details of the Educational Activities, Course Outline and Learning Objective are listed below. The can also be downloaded as a PDF by clicking this button:

Brilliant Dental Continuing Education is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

Brilliant Dental Continuing Education designates this activity for 8.0 continuing education credits.

Brilliant Dental Continuing Education.

Nationally Approved PACE Program Provider for FAGD/MAGD credit.

Approval does not imply acceptance by any regulatory authority or AGD endorsement.

7/1/2026 to 6/30/2028. Provider ID# 443886

AGD Subject Codes:

  • 550 Practice Management

  • 565 Documentation and Risk Management

  • 566 HIPAA

  • 567 Electronic health record and policies 

About the Lecturer

Julie Koljonen is a successful dental entrepreneur with over 40 years of experience in the field.  Her work started as a hygienist, then a Patterson sales rep, and now she thrives as a co-owner and manager of several dental offices in Washington State.

Her varied experiences provide insight into all aspects of Dental Practice Management, and she has created The Practice Performance Blueprint to guide dentists at all stages of their careers toward success and fulfilment.

According to Julie “Successful practices aren’t built by working harder. They’re built by creating systems, developing people, and making decisions based on facts- not emotions”

Book Now!

Book now and pay a $1000 / person deposit to secure your spot.

Your deposit is 100% refundable up to 120 days before the trip. By paying the deposit you agree to be bound by the Trip Terms and Conditions.

Please contact us if you have any questions prior to booking: info@dental-ce.com

Deposit Per Person:

The Practice Performance Blueprint Porto: Deposit Per Person
$1,000.00
Limit 4 per order

Porto, Portugal

Wed August 18th 2027 - Sunday 22nd 2027